Optimove AI layoff details
Explicit AI citedreputable_reporting
Reported layoffs: –
Industry: Technology · Geography: Global
InterGame reported that Optimove CEO Pini Yakuel said the marketing services provider would cut 10% of staff in a push toward AI and train remaining employees to shape the next version of the company.
The CEO of igaming marketing services provider Optimove, Pini Yakuel, has revealed the "painful" decision to cut 10 per cent of his staff in a push towards AI.
The source gives a percentage reduction rather than an exact headcount, so layoffsCount remains null. Because the CEO directly framed the cuts as part of a push toward AI and said the company would lead with AI in product and operations, this is classified as explicit AI cited.
Sources
- InterGame, 2026-06-17